Business Development Director, Greater China
Si Chen, Amcor’s business development director in China, is mainly responsible for e-commerce packaging, smart packaging, as well as the total solution with packaging equipment in Greater China. In terms of E-commerce packaging, Amcor has established a Global SME team, as a member of the team, has lead Amcor China built up strategic and business partnership with JD, Alibaba(Cainiao), MeiTuan, Dingdong, etc., is very experience in E-Commerce packaging standard, E-Commerce packaging development, sustainable packaging, etc.
In the past few years, Amcor has selected some excellent eco system partners through global and Chinese platforms in the field of smart packaging, and jointly provided many valuable smart packaging consulting and solutions to customers in the industry. Amcor has accumulated rich consulting and implementation experience in the field of smart packaging from unique QR code, RFID to AR/MR; from anti-counterfeiting traceability, interactive marketing to anti-counterfeiting, etc.