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Agenda

Registration & Welcome
Registration and refreshments
Welcome & Opening remarks
Session 1: Outlook of E-Commerce Packaging in Asia Region and Above
The future of e-commerce packaging: winners and losers
Package testing for e-commerce and logistics
Ecommerce is evolving and growing, bringing it with new opportunities and new challenges for retailers. Unlike traditional retailers, online retailers often use third party delivery companies and therefore face a lack of control over the conditions encountered by their package. Additionally, the supply chain is often dictated by customer requests, and ecommerce retailers need to take these into account when making packaging decisions. Having effective packaging is critical for online retailers. Damaged packaging and broken products can have a long-term impact on a company's reputation. In this session, we will discuss the packaging testing standards of e-commerce and logistics to help anticipate the various types of transport damage to its packaging and products during transportation, to avoid product loss due to improper packaging, or packaging waste due to over-packaging.
Binglin Lu | Executive Chair, ISTA China
Networking break
Session 2: Hearing from E-tailers and Brands (Brand Owners' E-Commerce Packaging Initiatives)
P&G sustainability ambitions and green ecommerce package innovation
P&G China has announced its Ambition 2030 Sustainability Goal. To enable the ecommerce sustainable growth and reduce the waste in end to end supply chain, P&G led to innovate a lot of green eCommerce packages in China. We will share some classic green ecommerce packaging cases by P&G.
Neo Yang | China GtM Package Innovation Leader, P&G
H&M group launches recyclable paper packaging for our e-commerce channels
Growing E-com business challenges packaging materials and designs to be more sustainable.
Annica Eldh | Innovation and R&D Responsible H&M Group Customer Packaging, H&M Group
Successful story of D2C from a brand
This presentation outlines the relevance of DTC in the context of today’s business. How is different DTC vs traditional retail? What are the opportunities for the business and the challenges to overcome to launch a successful DTC strategy? Will include some case studies of successful brands implementing a DTC strategy and key learnings.
Edurne Ozaeta | Global Director DTC Operations, Reckitt
Lunch break
Session 3: Innovations from E-Commerce Packaging – Converters’ Perspective
Innovations in corrugated packaging
Varieties of corrugated packaging are used in e-commerce applications, due to the wide range of advantages they offer, who have retained their dominant position for e-commerce packaging. This session will share on the innovations happening in corrugated packaging which enables more sustainable e-commerce experience. 
Innovations in flexible packaging for e-commerce
Due to advantages including its lightweight nature and protective properties, relatively easier to be stored and transported, flexible packaging is finding increasing favour within the e-commerce industry. this session will share some case studies on innovative application of flexible packaging for e-commerce channel.
Taobo Zhu | Business Development Director, Greater China, Amcor
Innovation in moulded fibre packaging for e-commerce
Increasing focus on moulded fibre packaging, driven by the on-going demand for more sustainable packaging materials, coupled with the improving technology to produce moulded fibre packaging products and the increasing use of these materials in non-traditional markets such as luxury goods, has driven up interest in the future opportunities for these innovative materials. In this session, we will provide a more informed overview of the market and its prospects in the current circumstances facing the packaging industry.
Networking break
Session 4: New Technologies and Digitalization in The E-Commerce Packaging Industry
AI-driven package design for e-commerce
E-Commerce shipments have taken off exponentially during the pandemic and are likely to significantly grow year on year. The overpackaging approach of addressing e-commerce shipment challenges lead to higher material spends and growing sustainability issues. Generative Design as a practice uses artificial intelligence (AI) methods to algorithmically generate 100s of structurally validated designs which are then programmatically screened for manufacturability/aesthetics/costs. The paper highlights the Design of Packages for E-Commerce using Generative Design methods and showcases user stories of successfully deploying this method on E-Commerce first package programs.
Chandra Arcot | CTO , Axiom Consulting
Next generation of supply chain traceability
Envision a supply chain with all its legacy technology but operating as a common database that all participants can access, read and write to! An open-source computing platform that provides consensus giving the supply chain a single version of the truth. This is blockchain, and this talk will give an overview of this technology and focus on what industries are utilizing this technology today.
Rory O'Sullivan | CEO, The Grain Discovery
Session 5: Sustainability in E-Commerce Packaging and Green Packaging
Green/sustainable packaging for e-commerce
  • Collecting packaging generated by e-commerce
  • Collaboration in the region for more sustainable packaging 

Kate Bezar | Co-founder , The Better Packaging Co.
The best packaging is the packaging you don't need
•    The growth of sustainable packaging has the impact of deeply questioning packaging choices.
•    Increased global packaging regulations and reporting now require a data strategy for packaging which is complicated by material complexity
•    Customers are increasingly critical of excess packaging
•    Our packaging sustainability strategy at Dell
Benicio Yang | Packaging Principal Engineer, Dell Technologies
Moving toward a circular economy
The circular economy aims to eradicate waste—not just from manufacturing processes, as lean management aspires to do, but systematically, throughout the life cycles of value chain and their components.
Networking break
The practice of recyclable e-commerce packaging in China
Lunch break
Session 6: Supply Chain Collaborations
Co-create with your customers: Go DTC
Brand protection solution for e-commerce and customs review
Online markets are growing fast and the popularity of eCommerce has seen an unprecedented surge during the COVID-19 pandemic. IP crime is one of the biggest threats facing brand owners today. The rise in eCommerce and the globalization of counterfeiting can make the act of creating a strong anti-counterfeiting strategy challenging for brand owners. In this session, we will explore brand protection solutions for e-commerce and customs review.
Phil Stafford | Global Business Development Director, Digimarc
How does digital print support growing graphic requirements?
With the rapid development of e-commerce, the requirements of the retail trade have changed dramatically as a result. Shopping had to become an experience. The growing demand for product information from the buyer community is also forcing rapid innovation in e-commerce packaging. Digital printing offers the perfect solution for e-commerce packaging. The benefits of digital printing are absolutely essential for today’s packaging sector. Digital printing is the ideal process for small to medium print runs and enables the creation of customized printing for packaging and displays.
Cindy Qian | Regional Flexible Packaging Segment Leader, HP
Networking break
Circular packaging and green supply chain optimization
This session will cover some initiatives launched by an e-commerce platform so as to facilitate more sustainable and greener online shopping activities, and what difference it has made and what challenges and opportunities in the future.
Duan Yanjian | Chief Packaging Expert, Head of Logistics Planning, JD Logistics
PANEL: collaboration throughout supply chain for greener packaging for e-commerce