Wouter Sieben, originally from the Netherlands, graduated from University in Australia with a Bachelor of Applied Sciences in Software Engineering, with a Graphics and Imaging major.
Wouter started his career in a well-regarded photo imaging house in Australia during the early 1990’s as a digital imaging operator, creating film composites, production layouts and later photo retouching to be output onto posters and advertising media for retail and airport displays throughout Australia and New Zealand.
After nine years working in and managing production, Wouter moved to a solutions reseller to specialise in large format inkjet devices, training in all aspects of colour management from litho press profiling through to digital inkjet colour matching.
During the mid 2000’s, Wouter moved into branding and packaging, joining an international design agency to work on print technology and colour strategy to realise designs into production. This eventually led Wouter to become Lead Print Production Manager for Procter and Gamble, being based in Singapore, managing technical requirements between design and print production across four categories throughout Asia, Pacific, Japan and Korea.
In 2012, Wouter joined HP in Singapore taking care of the applications and colour management team, engineer and customer training as well as supporting the business development team and partners in a solutions architect role on technical requirements to design solutions for our customers.
From 2016, within HP, Wouter turned his focus back to packaging, as the Business Development and Category Manager for Industrial Packaging Solutions, as well as various special integration and workflow projects for Packaging and digital press customers.
Most recently, Wouter’s career took an exciting shift again by joining EFI late in 2019 as the Nozomi Sales Development Manager for Asia Pacific. His has him focussing on all things relating to digital print for corrugated from market development and education, current customer growth and new business development.