Ecommerce packaging was a $22b industry in 2017 and is expected to reach $56b by 2022. This growth is driven by consumers looking online for convenience, diversity and often better pricing. As ecommerce, mobile commerce and even voice commerce become more and more significant channels for retail, the packaging industry must adapt.
Asia’s young population, with access to 5G, super apps (eg wechat), and giant ecommerce suppliers like Alibaba, are leading ecommerce growth. The region is also the manufacturing base for many of the products and packaging being bought.
This creates an interesting mix of challenges and opportunities for packaging companies. For brands it is very challenging and cost and complexity increases to fulfil online orders and competition is intensifying with the arrival of ‘up start brands’ using ecommerce to make up for their lack of traditional retail distribution.
For many packaging companies and their suppliers, it represents a lucrative growth opportunity as more packaging is required, the demands are more strenuous so they can add value, corrugated in particular has benefitted from their growth
E-PACK Asia will look at these opportunities and challenges as well as the outlook for ecommerce package and the potential for ‘omni channel’ packaging suitable for both online and in store.
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