2020 Advisory Board

Experts from across the supply chain have joined the E-PACK Europe 2020 Advisory Board. Bringing together years of packaging experience and knowledge, the members worked together with Smithers Pira to put together a truly valuable and informative programme for all attendees.

  • Fabrice Clerc-Renaud

    Managing Director ePack DS Smith, Spain

    Fabrice has joined DS Smith in 2016 under the Group Strategy direction, and worked directly in designing the creation of the ePack channel, which he is now in charge of deploying across Europe.

    Before joining DS Smith, Fabrice has worked as a strategy consultant in LEK Consulting, in Paris, which he joined after completing his MBA in HEC Paris. Born in Sao Paulo, Brazil, Fabrice has more than 15 experience working with B2B customers across different industries such as Advertising, IT, Automotive and lately, Packaging. Fabrice speaks fluently Portuguese, French, Spanish and English.

  • Stuart Heffernan

    Head of eBusiness Pernod Ricard, UK

    Stuart Heffernan started his career in Ecommerce at Tesco.com in 2003 working with suppliers to understand how to measure, managing & maximise performance from the channel. Over past 15 years in FMCG ecommerce Stuart has experience of working with multiple manufacturers to develop the channel from a retailers perspective and at several digital media owners. Stuart made the move to supplier side in 2010 at Kerry foods and developed their 1st ecommerce & digital strategy with eretailers. In past 2 years Stuart has been working at Pernod Ricard, implementing a strategy to grow ecommerce at 2x the market growth, deliver new opps in channel and develop a best in class operation to deliver ambitious growth targets. The cost of deliver bottles direct or with eretail partners is a real challenge that Pernod Ricard face in the near future and the business is actively looking for potential ways to solve this challenge to deliver more value for the eBusiness channel at Pernod Ricard

  • Jonne Hellgren

    Managing Director RePack, Finland

    Jonne believes in creating value through sustainability. He founded a sustainability consultancy Natural Interest Ltd. in 2006 and in 2012 co-founded reusable packaging startup focused on sustainability and simplicity. RePack is an award winning European startup based Helsinki, Finland.

  • Virginie Maes

    Vice President Ecommerce and Business Development Amcor

    Ms. Maes joined global packaging leader, Amcor, in November 2016. Previously, she held a number of senior strategy roles including with leading international management-consulting firm, McKinsey and Company.

    Today, as Amcor’s Vice President, Ecommerce and Business Development, Ms. Maes identifies strategic opportunities for the company; assessing acquisitions and developing growth strategies for the business, worldwide. This includes leading Amcor’s expanding ecommerce offering.

    Prior to Amcor, Ms. Maes ran transformations, restructures, and merger integrations for several global clients of McKinsey in the chemical, agricultural and insurance sectors. 

    She was previously a private equity associate at Terra Firma Capital Partners and a financial analyst in investment banking at Morgan Stanley.

    Ms. Maes has a Masters, Business Administration, from Harvard Business School, a Masters, Financial Management, and a Masters, Applied Economics.

  • Samir Moftah

    Director Global Design Mars Wrigley Confectionery

    Samir is currently the Director of Global Design for Mars Wrigley Confections, leading a team of designers & innovators who provoke our business to think bigger about market opportunities, at the same time we deliver iconic brand experiences.

    Previously, Samir was the Director for the Future Innovation Team for Mars Global Chocolate. In this role he is responsible to define the future innovation program for Mars Global Chocolate Segment to solve wicked problems facing the category.

    Samir has over 25 years in product development experience from around the world (USA, Germany, Egypt, UAE, Saudi Arabia, & India) across several categories including food products, and has worked on some of the major launches in the industry.  His career spans blue-chip companies such as P&G, Kraft and Mars Chocolate.

    Samir is also a Mars expert in design thinking and innovation process & tools, as well as a frequent speaker in innovation forums locally & globally.  Samir graduated from the American University in Cairo in 1993 with a B.Sc. in Physics and a minor in computer science; Samir also attended the launching new ventures executive education at Harvard 2013.


  • Per Stoltz

    Circular and Waste Manager Sustainability IKEA Group, Sweden

    Per Stoltz finished his studies with a Bachelor in Business and Administration.  He started to work for IKEA in 1992 in the local Italian purchasing organisation.

    He then moved to Sweden in 2000 to the product development and supply chain headquarter of IKEA situated in the small town of Älmhult. Working first with global strategic purchasing and later with product development projects.

    Since 2008 he has been working with Sustainability, the first years with product related questions and communication and since September 2014 with the initiative “ Turning waste into resources” and circular economy for the IKEA Group.