Omnichannel Packaging Design Workshop and Site visit to ReBuy Logistic Centre

Monday 25 March 2019 | 12:30 - 18:00

Workshop - Omnichannel Packaging Design

This workshop discusses the implications that Omnichannel Retailing has for both graphical and structural packaging design, and gives valuable insight into how online expert reBuy applies these principles throughout its supply chain.

Attendees will be asked to bring along images or examples of e-commerce packaging solutions that have either enthused or disappointed them, as the starting point for discussions.

Site Visit to reBuy Fulfilment Centre, Berlin

Rebuy's logistics centre in Berlin handles thousands of orders every day, as well as deliveries from customers who sell used goods to the service provider. In the meantime, around 100,000 articles are traded, unpacked, repacked and prepared for dispatch every day in the warehouse in Rudow. The packaging plays a central role in internal logistics and at the same time should convey to the buyer that he has bought a high-quality product and that he is acting sustainably with his purchase.


12:30 Workshop registration and refreshments
13:00 Gallery walk - what is good and what is bad?
13:10 Easy-to-open, ready-to-ship, frustration-free, sustainable - How best to meet the packaging demands of Omnichannel retailing
Claudia Rivinius, Marketing Director, STI Group, Germany
13:50 Omnichannel packaging along the shopper journey - a cognitive, psychological and multisensual perspective
- Shoppers perception on their omnichannel journey
- Optimise shopper communication from a neuro perspective
- Multisensual shopper activation sells better

Frank Rönspiess, Managing Partner, Implicit GmbH, Germany
14:30 Brown bag coffee break - at each table there will be a topic for participants to discuss
15:00 Site visit to reBuy Fufillment Centre, Berlin (approximately 40 minute journey)
15:45 The reBuy success story - why is packaging so important? Building a European reCommerce leader
Dr Philipp Gattner, CSO, reBuy reCommerce GmbH
16:00 Production tour with focus on primary packaging and the picking/final packaging process
17:15 Coach departs from reBuy
18:00 Arrival back at the Radisson Blu Hotel, Berlin

The site visit and workshop costs €399 to attend, including transport to the reBuy Fufillment Centre and return to the hotel.

There are only limited spaces available, so we advise booking as soon as possible to avoid missing out!


*Please note, in order to attend the above workshop and site visit, you must also book onto the two-day E-PACK Europe conference.

Your Workshop and Site Visit Speakers

  • Dr. Philipp Gattner

    Chief Strategy Officer reBuy reCommerce GmbH , Germany

    Biography to follow....

  • Claudia Rivinius

    Marketing Director STI Group, Germany

    Claudia Rivinius is as Marketing Director responsible for the national and international marketing of the STI Group. Claudia has supervised numerous studies on the sales effect of packaging and displays and is in demand as an author and speaker.

    With the title “Move people to buy more” she designed the first international display book. Together with her team, with ROI Light™ she has developed a market research tool that enables the comparison of different packaging and display variants at an early design stage.

    Customers: Unilever, Jacobs Douwe Egberts, Pernod Ricard, Sennheiser, reBuy



  • Frank Rönspiess

    Managing Partner IMPLIZIT GmbH, Germany

    Frank has been working in shopper marketing for well-known FMCG brands since 2004. In 2010, with IMPLIZIT, he started to focus more on the newest insights from neuro-science to increase the probability of the purchase act. In this field, perceptual psychology plays an important role, as more than 95% of information processing – especially when shopping – is done subconsciously. The easier we make it for the shopper to process information and make a purchase decision, the more likely he is to complete the purchase act. There are many different ways to activate the senses (not only sight) – especially when it comes to packaging.