Smurfit Kappa Global Experience Centre

Tuesday 21 April 2020 | 13:00 - 17:00

Exclusive Workshop and Site Visit to the Smurfit Kappa Global Experience Centre

The Smurfit Kappa Global Experience Centre is the largest packaging experience centre in the world, it has 2500+ m2 of floor space fully focusing on emerging the visitors to experience what paper based packaging can do for them.

An experiential workshop will be part of the visit for people to see and experience (e-commerce) packaging in all the stages of the supply chain, from packing hall to logistical shipping to consumers receival at home.

With Smurfit Kappa's unique User experience Lab we are able to capture, measure and analyse your products' functional performance, its visibility and brand presence as if being in the consumers home, during the packing process or any other part of the supply chain.

Workshop leader: Herwin Wichers, Market Development Director, Smurfit Kappa, The Netherlands

Location: Smurfit Kappa Global Experience Centre, Schiphol Airport Amsterdam


13:00 – 13:30:   Registration

13:30 – 14:00:   Transfer from hotel to Smurfit Kappa Global Experience Centre

14:00 – 17:00:   Site visit and workshop

17:00 – 17:30:   Transfer back to hotel

*Please note that in order to attend the Smurfit Kappa workshop and site tour, you must have booked onto the two-day E-PACK conference.

*Attendance is subject to approval, we will notify you 6 weeks in advance of the conference to let you know if your application has been successful. Please note we have only limited space available and competitors are unable to attend the tour.

Tickets for the site visit & workshop are just €399

Places are limited, so make sure you secure your ticket early to avoid missing out!

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Workshop Leader

  • Herwin Wichers

    Market Development Director Smurfit Kappa, The Netherlands

    Herwin holds a Master in Business Administration as well as Technology & Innovation Management. He has over 15 years of experience in the packaging industry across different management roles in the sales and business development areas. He has a large breadth of knowledge and experience of working with and being responsible for some of the world's largest FMCG customers. During recent years, Herwin has been part of, and managed a multi-discipline innovation team (from development to implementation) with a clear focus and track record in ecommerce, supply chain and logistics. Sustainability is one of his passions, both from a business perspective and personally, being a father of three he wants to leave them a better planet. His current responsibilities include growing and building the ecommerce category for Smurfit Kappa and its customers.