Workshop - Omnichannel Packaging Design
This workshop discusses the implications that Omnichannel Retailing has for both graphical and structural packaging design, and gives valuable insight into how online expert reBuy applies these principles throughout its supply chain.
Attendees will be asked to bring along images or examples of e-commerce packaging solutions that have either enthused or disappointed them, as the starting point for discussions.
Site Visit to reBuy Fulfilment Centre, Berlin
Rebuy's logistics centre in Berlin handles thousands of orders every day, as well as deliveries from customers who sell used goods to the service provider. In the meantime, around 100,000 articles are traded, unpacked, repacked and prepared for dispatch every day in the warehouse in Rudow. The packaging plays a central role in internal logistics and at the same time should convey to the buyer that he has bought a high-quality product and that he is acting sustainably with his purchase.
||Workshop registration and refreshments
||Gallery walk - what is good and what is bad?
||Easy-to-open, ready-to-ship, frustration-free, sustainable - How best to meet the packaging demands of Omnichannel retailing
Claudia Rivinius, Marketing Director, STI Group, Germany
||Omnichannel packaging along the shopper journey - a cognitive, psychological and multisensual perspective
- Shoppers perception on their omnichannel journey
- Optimise shopper communication from a neuro perspective
- Multisensual shopper activation sells better
Frank Rönspiess, Managing Partner, Implicit GmbH, Germany
||Brown bag coffee break - at each table there will be a topic for participants to discuss
||Site visit to reBuy Fufillment Centre, Berlin (approximately 40 minute journey)
||The reBuy success story - why is packaging so important? Building a European reCommerce leader
Dr Philipp Gattner, CSO, reBuy reCommerce GmbH
||Production tour with focus on primary packaging and the picking/final packaging process
||Coach departs from reBuy
||Arrival back at the Radisson Blu Hotel, Berlin
The site visit and workshop costs €399 to attend, including transport to the reBuy Fufillment Centre and return to the hotel.
There are only limited spaces available, so we advise booking as soon as possible to avoid missing out!
*Please note, in order to attend the above workshop and site visit, you must also book onto the two-day E-PACK Europe conference.