"The Mind of the Consumer is the Road Map to E-commerce Packaging Success"
Taking place on the afternoon of Monday - October 28, 2019 (1:30 PM- 4:00 PM)
Facilitated by Nova Chemicals
In this year's pre-conference workshop, we will conduct a live consumer focus group on stage looking at consumer perceptions of e-commerce packaging. This focus group will feature real life consumers recruited from the local metropolitan area (Seattle–Tacoma–Bellevue, WA) and will span a wide array of demographics - gender, occupation, annual income, marital status, number of children, etc.
As part of the experience, the group of people will be asked to purchase products from 3-4 different e-commerce websites, saving the packaging to bring with them to the workshop for further discussion.
*Selected participants will not be currently or previously employed in the packaging industry.
*Consumer participants will be selected by a consumer market research company that we have partnered with for this event.
Detailed Workshop Agenda Coming Very Soon!
Secure Your Place at the 2019 Workshop
*You must also register to attend the full conference in order to attend the pre-conference workshop*