"The Mind of the Consumer is the Road Map to E-commerce Packaging Success"
Taking place on the afternoon of Monday, October 28, 2019 (1:30 PM - 4:00 PM )
Join Smithers, NOVA Chemicals and Schmidt Market Research for a LIVE consumer focus group! We will hear directly from Seattle-area consumers about their experiences with e-commerce packaging. Panelists will talk about their purchasing habits and answer questions about the related perceptions, preferences and challenges. In addition, each panelist will purchase several products through e-commerce prior to the session and share those experiences, along with the physical packaging of each item, during the panel.
Panelists will represent societal demographics including age, gender, pay and family status. In addition, panelists will not be currently or previously employed in the packaging industry.
*You must register to attend the full conference in order to attend the pre-conference workshop*
Register for the Conference + Workshop Today