2019 E-PACK US Agenda

Day 1 | October 29

Registration & Welcome

  1. Registration Opens & Exhibit Hall Opens

  2. Welcome and Opening Remarks

  3. Market Overview: The Future of Sustainable E-Commerce Packaging to 2023

    Stephen Harrod | Consultant of Smithers Pira

    Stephen will be presenting the report published by Smithers Pira in December 2018 entitled The Future of Sustainable E-Commerce Packaging to 2023. This presentation will provide an overview of e-commerce packaging demand, key drivers of e-commerce packaging, sustainability, brand response, premiumization, returnability protection, and omni-channel packaging strategies.

    Stephen will also touch on last mile delivery, traceability and security, the global e-commerce market, and continued sustainability... recycled/recyclable materials, fit-to-product cases, down gauging innovations, reducing and eliminating waste, substitute materials, secondary packaging functions, and key subscription commerce (SubCom) take-aways.

Session I: The New Frontier of Packaging | Packaging for E-Commerce

  1. Case Study: The Swift Arrival of E-Commerce

    Melissa Dandy | Associate Director R&D E-Commerce & New Business Models of Johnson & Johnson

    With iconic giants filing bankruptcy and closing doors at record speed, unprecedented category disruption from the likes of Amazon & Alibaba, as well as smaller, digital e-commerce only startups and unconventional partnerships forming daily, basic retail is in turmoil. However, our shopper is not! In fact, the shopper has more control than ever. They are looking for more variety and choice and demand a seamless experience both online and in-store. The expectation from the consumer is for a personalized and customized experience with instant gratification. This talk will review 4 things to consider as you think about next level innovation to win the hearts and minds of the shopper.

  2. Case Study: Meal Delivery Packaging Hurdles

    Rian Mabry | Director of Procurement-Packaging of HelloFresh

    As the demand for meal delivery programs continues to increase, so does the need for innovative and sustainable packaging solutions that support the goals of maintaining food quality while reducing waste. In this presentation, Rian will examine these packaging challenges as well as dive into the age-old question of appearance vs. quality and discuss what HelloFresh is willing to sacrifice in order to ensure food safety regulations are met.

  3. Networking Break and Coffee

Session II: Designing for E-Commerce Packaging

This session will cover the full scope of design challenges and innovations for e-commerce packaging from the perspective of CPGs and Retailers. Panelists will explore packaging solutions for both primary and secondary packaging.

  1. Panel: CPGs & Retailers Discuss Design Challenges for E-Commerce

    Brent Lindberg | Founder and Principal of Fuseneo, USA

    Leading CPGs will discuss how their supply chain and retailers can support them in complex packaging design challenges. Topics discussed: 

    • To what extent is e-com front and center in your packaging development?
    • How much consideration is given to branding as you are developing your secondary packaging?
    • How can Retailers better support CPGs in this space?
    • Factors in Secondary package material/design selection, specific to e-commerce
    • Minimizing footprint needed for warehouse storage
    • Protective value
    • End consumer/unboxing experience
    • Fulfillment velocity

    Moderator: 

    Brent Lindberg, Principal & Founder, Fuseneo

    Panelists:

    Joe Fernandez, Senior Packaging Engineer, Vera Bradley

    Sneha Patel, Global E-Commerce Packaging Innovation lead, R&D Consumer Beauty Division, Coty Inc.

    Ben Sadler, Packaging Engineering Manager (eComm Business Unit), Reckitt Benckiser (Hygiene Home Division)

    Nanneke Dinklo, Sr. Director, Marketing & Branding, Bay Cities

  2. The Intersection of Food Packaging & E-Commerce: Why Our Food Cravings Have Gotten More Satisfying Over Time

    Ian Lifshitz | Vice President, North America Sustainability and Stakeholder Relations of Asia Pulp & Paper

    Years ago, food delivery packaging options were incredibly limited. With the rise of e-commerce, consumers can now use mobile apps to secure food delivery right to their front door. As the explosion of this industry has given rise to changing consumption habits, restaurants and their suppliers have had to challenge existing packaging options. In this session, Ian Lifshitz will discuss how the demand for high-quality food packaging has been impacted by e-commerce, including APP’s own experiences with brands like M Sushi and IHOP Mexico, who have a growing consumer base that values functionality and sustainability in creating an at-home restaurant experience.

  3. Networking Lunch

Session III: Sustainability in E-Commerce

Regulations and how they impact the e-commerce landscape.
Innovative technology in e-commerce packaging sustainability.

  1. Partnering for a Sustainable Future — How Mass-Scale Product Digitization is Boosting Recycling Rates

    Niall Murphy | Co-founder and CEO of EVRYTHNG, UK

    There is fast growing demographic of consumers who care about the environment and want to do the right thing. Our approach: Make it as easy as possible for consumers to find and understand how to recycle product packaging, and reward them for doing so. Our speaker will share how the advent of GS1 Digital Link and mass-scale product digitization allows brands and retailers to deploy recycling programs at mass-scale - boosting consumer engagement and trust, by delivering clear recycling information through smart packaging, and then rewarding socially responsible consumption. He will discuss - in detail - best practices of a successful recycling initiative at Carrefour supermarkets in Spain.

  2. The Impact of Anti-Plastic and Anti-Single Use Movements on E-Commerce Packaging Strategies

    Anne Johnson | Principal and Vice President of Resource Recycling Systems

    The anti-plastic, anti-single use plastic movement is impacting all aspects of the packaging industry including shaping attitudes towards e-commerce packaging. To right-size packaging and reduce weight, there has also been a response to shift to more paper/plastic and plastic envelope shippers. Not designed for curbside collection, few if any of these get recycled. The very visible waste impact of e-commerce can be seen in the piles of shipping boxes and envelopes on college campuses and at homes. New retail models and delivery models are emerging to counter the use of packaging and the use of e-commerce shipping packaging. To address the growing cost of managing ever more complex packaging streams - e-commerce packaging included - states across the US are looking at regulatory solutions like extended producer responsibility. During this session, we will look at some of these solutions and consider how e-commerce packaging may be impacted, including some of the new models being considered by brands. In addition, we'll discuss how the Material Recovery for the Future collaborative initiative may offer solutions to previously hard-to-recycle e-commerce packaging.

Session IV: Innovations Through the Supply Chain — Power Hour

This session offers 15-minute pitches on novel packaging solutions so brands can find out what’s new across the packaging industry.

  1. Technologies that Support Sustainable E-Commerce Packaging

    Rachel Gibbons | Global Business Director, Adhesive Coated Solutions of H.B. Fuller

    With an increased number of touch-points along the ecommerce supply chain, packaging must be stronger to protect the contents inside, prevent tampering, meet consumer needs for ease of use and reuse, and support recycling and sustainability. In this presentation, Rachel Gibbons will share functional solutions for: longer lasting sorting bins, easy, clean fulfillment box closing, and greener, returnable packaging designs with opening and re-closing functions. She will bring her market expertise on how these solutions can enhance packaging design, empower brand image, and improve customer experience.

  2. Optimize Your Supply Chain with Digital Print & Production for Packaging

    Richard Brown | President of The BoxMaker and Fantastapack.com

    Digitally printed and finished corrugated packaging solves many classic supply chain challenges including extended lead times, high minimum order quantities, expensive initiation costs, and inventory obsolescence. Learn how to leverage this game-changing technology to optimize your supply chain by printing what you want, when you want, how you want.

     As an early adopter of digital print for corrugated packaging, The BoxMaker® launched the industry’s first comprehensive web-to-print solution for custom boxes, labels, and displays (Fantastapack.com) and presently operates one of North America’s highest capacity digital production centers.

  3. Networking Break & Coffee

  4. Presentation Slot Available

    Do you have an innovative solution or technology to showcase?
    If so, please contact Sean Walsh for more information!

  5. Presentation Slot Available

    Do you have an innovative solution or technology to showcase?
    If so, please contact Sean Walsh  for more information!

  6. Presentation Slot Available

    Do you have an innovative solution or technology to showcase?
    If so, please contact Sean Walsh  for more information!

Session V: Collaboration in E-Commerce Packaging

  1. Case Study: How To Leverage External Partners to Enable Speed to Market and Test and Learn Effectively in eCommerce (Mondelez International & WestRock)

    Co-Presented by Kerri Clark (Mondelēz International) & Suzanne Abbot (WestRock)

    • The motivations behind Mondelez International partnering with WestRock: the need, the capability gap WestRock could fill, the projects and goals assigned
    • Case study examples for products or brands where key successes were achieved due to the partnership; and why
    • Lessons learned for other CPGs and Retailers embarking on an eCommerce journey and looking for 3rd party assistance

    Co-Presenters:

  2. Closing Remarks for Day One

  3. Evening Networking Reception

Day 2 | October 30

Registration & Welcome

  1. Exhibit Hall Opens

  2. Welcome & Opening Remarks

Session VI: Optimizing an Omnichannel Workflow

  1. Optimizing E-Commerce Packaging with Automation

    Peter Conroy III | Senior Director, E-Commerce & Differentiated Services of WestRock

    As consumer demands change, packaging is a lever that manufacturers can pull to help them keep pace. In the past, packaging was used mostly for functionality, protection or branding; Today, packaging must address all of these and all at once.

    Rapid e-commerce growth has focused a spotlight on packaging – something that many brand owners and manufacturers had put on autopilot. For many, it is being re-prioritized to the same level of importance as the goods themselves.

    Due to variability in package sizes, volume, and increased labor pressures related to picking and packing, optimizing e-commerce packaging with automation comes with many different challenges.

    In this presentation we seek to address these challenges, as we review potential solutions to optimize your e-commerce supply chain:

    1.   End of line automation
    2.   Packaging on demand
    3.   Right-sizing technology
    4.   Fit-to-size automation (Auto-packer)
    5.   Mandrel-forming technology

  2. Collaboration and Innovation for eCommerce in Primary Packaging: Co-Packers As Spider in the Web

    Jonathan Jarman | Marketing Manager, eCommerce of Amcor Rigid Plastics

    While the primary roles of packaging to protect, preserve and promote have not changed, they have evolved with the increasing popularity of the ecommerce channel. In the grocery sector, we see a need to change and innovate primary packaging to address durability, sustainability, supply chain optimization, consumer engagement, and other consumer preferences like personalized items and unique promotional options. All this to enable the players in the value chain to capture savings and/or growth. The adoption of beneficial primary packaging innovations in manufacturing environments is however notoriously difficult, especially in a space where the volume tipping point has not yet been achieved for the larger brands. This is why co-packers will play an important role in helping brands and private labels meet lower volumes, unique selections and new formats, and introducing new product and packaging innovations. Co-packers have an opportunity to be the spiders in the web and the heroes of change as ecommerce continues to evolve the packaging industry. Amcor is therefore putting the copacker centrally in its ecommerce innovation strategy and we will present a case study with our co-packer partner, to share the innovation, but more importantly how the organizations worked together to develop a package that would allow both brands and private label to introduce packaging innovation in ecommerce.

  3. Panel: Consumer Engagement via Intelligent Packaging Innovations

    Virginie Maes | Vice President, Corporate Strategy of Amcor

    This panel will provide brand owner, retailer, and packaging converter perspectives and lessons learned around the use of intelligent packaging for:

    • Differentiating your brand from your competition
    • Simultaneously learning about consumer buying habits
    • Making your packaging a conversation piece
    • Optimizing your customer’s unboxing experience
    • Staying on top of consumer demands for transparency, personalization, and sustainability

    Moderator: Virginie Maes, Vice President, Corporate Strategy, Amcor

    Panelists:

    Kerri Clark, Director - Global Packaging, Mondelēz International

    More panelists to be confirmed!

  4. Ecommerce Packaging - Transforming the Customer Experience

    Liz Walsh | Director of Customer Insights, Packaging of Georgia-Pacific

    Detailed Abstract Coming Soon!

  5. Networking Break & Snacks

Session VII: The Future of E-Commerce Packaging

  1. Panel: The Future of E-Commerce Packaging

    Our panel of experts will take a holistic look at the lessons learned across the last two days, and then turn to future predictions for E-Commerce packaging: emerging trend that could change the industry in the short term, potential longer term shifts in consumer demands, technological needs to still be met and solutions required to meet E-Commerce growth over the next 10+ years.


    Panelists Include:

    Greg Tucker, Chairman/CEO, Bay Cities

    Rian Mabry, Director of Procurement – Packaging, HelloFresh

    Susan Bell, Global Vice President Strategy & Business Development, Sealed Air

    Rodney Manzo, CEO, Anvyl

  2. Closing Remarks and Farewell