Leading CPGs will discuss how their supply chain and retailers can support them in complex packaging design challenges. Topics discussed:
- To what extent is e-com front and center in your packaging development?
- How much consideration is given to branding as you are developing your secondary packaging?
- How can Retailers better support CPGs in this space?
- Factors in Secondary package material/design selection, specific to e-commerce
- Minimizing footprint needed for warehouse storage
- Protective value
- End consumer/unboxing experience
- Fulfillment velocity
Brent Lindberg, Principal & Founder, Fuseneo
Joe Fernandez, Senior Packaging Engineer, Vera Bradley
Sneha Patel, Global E-Commerce Packaging Innovation lead, R&D Consumer Beauty Division, Coty Inc.
Ben Sadler, Packaging Engineering Manager (eComm Business Unit), Reckitt Benckiser (Hygiene Home Division)
Nanneke Dinklo, Sr. Director, Marketing & Branding, Bay Cities