The overall market for e-commerce packaging will grow rapidly in the coming years, expanding at an annual growth rate of 14.3% from 2017 through to 2022. This growth will see e-commerce packaging including corrugated packaging, flexible packaging, protective and transit packaging reaching almost $55 billion in 2022. The rapidly evolving nature of e-commerce as a sales and delivery channel is making it one of the most attractive areas of the global packaging industry, with brands, logistics companies, conventional and online retailers, converters and material suppliers all positioning themselves to take advantage of this.
At the same time, growing concerns over the environment and shipping costs in particular will change the nature of packaging used for e-commerce. Therefore, manufacturers and retailers are currently working hard to create new packaging that is specifically designed for use in the e-commerce supply chain. The complexity of the supply chain puts higher demands on the durability of the packaging, while retailers also face a hugely competitive market where packaging is increasingly important as a means of product differentiation and brand recognition.
The industry needs new technologies and innovative materials that can be used to make packaging safer and more efficient, while also considering the environmental impact of the waste and package disposal, as well as supply chain efficiency.
E-PACK provides brand owners with the perfect platform to have an open dialogue with packaging converters and packaging design firms on the challenges of staying competitive in the online retailing space, and how the packaging industry – as a whole – can provide innovative and cost effect solutions to assist brand owners in this transition.
In 2019, we will continue the discussion that was started at last year's inaugural event, and explore topics including:
- E-Commerce as the "New Frontier" for Packaging Innovation
- Designing for E-Commerce Packaging: CPG and Retailer Perspectives
- Optimizing an Omnichannel Workflow
- Sustainability in E-Commerce: Regulations and Innovative Technology
- The Last Mile in Consumer Engagement
- The Future of E-Commerce Packaging
Learn more about who attends E-PACK Summit US